One of the most enjoyable parts of a road trip is discovering unique roadside attractions. On our journey out West to visit Yellowstone National Park, we decided to make a stop at Wall Drug in Wall, South Dakota.
This world-famous drug store has a rich history and offers an unforgettable experience, making it a worthwhile detour.
What Is Wall Drug?
Wall Drug Store, originally a small-town pharmacy, has evolved into one of the most iconic roadside attractions in the United States. Located just 8 miles from Badlands National Park, it’s a blend of quirky shops, photo opportunities, and historical displays. Its reputation for offering free ice water dates back to 1931, making it a refreshing stop for road-weary travelers.
The History of Wall Drug
Wall Drug’s story began during the Great Depression when the owners, Ted and Dorothy Hustead, struggled to attract customers. Their idea to offer free ice water to passersby traveling through the hot South Dakota plains quickly gained traction. Over time, Wall Drug grew into a sprawling complex of shops and attractions, drawing millions of visitors annually.
You can’t miss the signs, they are everywhere!
After driving past at least 200 Wall Drug signs on the side of the road, it seemed ridiculous to not at least stop in to check it out.
Seeing all of those signs on the highway reminded me of an episode of I Love Lucy called First Stop. In the show, they are driving to California from New York and they kept seeing signs for Aunt Sally’ s Pecan Pralines every few miles only to eventually pass it up without stopping.
There were so many signs along the roadside that Lucy mentions how she feels obligated to stop in and visit Aunt Sally because at this point she felt like an old friend.
What to Expect at Wall Drug South Dakota
While some label Wall Drug as a tourist trap, it’s undeniable that the experience is part of its charm. The constant flow of travelers, the quirky merchandise, and the countless signs leading to the main attraction make Wall Drug a memorable stop.
Attractions Inside Wall Drug
- Photo Opportunities: From Western-themed scenes to a giant jackalope, Wall Drug offers plenty of spots to snap unique pictures.
- Old-Time Pharmacy Display: Take a step back in time with vintage drug store decor reminiscent of an old Western movie.
- Amusing Merch: You’ll find everything from hilarious novelty items to unique souvenirs.
Dining at Wall Drug
The Wall Drug Café is a great spot to grab a bite. Known for its buffalo burgers, homemade donuts, and 5-cent coffee, the café captures the nostalgic spirit of roadside Americana.
Our Family Experience at Wall Drug
When we arrived at Wall Drug, the first thing that caught my attention was how much smaller it looked compared to the impression given by the numerous roadside signs. The parking lot, though crowded, had enough space for the steady flow of visitors.
Inside, we explored the variety of shops and displays. The old pharmacy scene stood out, offering a glimpse into the past. My daughter had a blast trying on a toddler-sized romper in the middle of the store, a hilarious moment that became one of our favorite memories from the trip.
She wanted it and since it was meant for a 3 year old, I didn’t think it would fit. So, I told her that if she put it on over her clothes in the middle of the store, and it would fit, I would buy it for her.
This was my failed attempt at embarrassing her, I really thought that she would be too shy to make a spectacle of herself in the middle of Wall Drug, but she did it.
Look how proud she is sporting this Wall Drug find while sitting by the pool in Thermopolis, Wyoming.
Is Wall Drug Worth the Stop?
Absolutely! Whether you’re snapping photos with the larger-than-life jackalope, laughing at quirky merchandise, or enjoying a free show from Dr. Feelgood, Wall Drug offers an experience you won’t forget. It’s the perfect way to break up a road trip, especially if you’re on your way to Badlands National Park or Mount Rushmore.
Tips for Visiting Wall Drug
- Bring Your Camera: The photo ops are endless, from Western-themed backdrops to the iconic Wall Drug signs.
- Plan for Crowds: Wall Drug is a popular attraction, so expect a bustling atmosphere.
- Take Advantage of Freebies: Enjoy the free ice water and soak in the nostalgia of 5-cent coffee.
- Explore the Surrounding Area: Consider pairing your stop with a visit to nearby Badlands National Park.
Wall Drug in South Dakota is more than just a roadside attraction—it’s a piece of Americana that combines history, humor, and adventure. If you’ve ever visited Wall Drug, share your experiences in the comments!
What did you think of this iconic stop?
FAQs About Wall Drug
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